With The Field Guide, you’ll never second guess another marketing move. Instead, you’ll have the tools to strengthen brand awareness, clarify your market position and connect with clients who appreciate and are willing to invest in your craft, wholeheartedly. Inside each module, you’ll discover the real life application of these principles, designed for your wedding, events or hospitality brand.
MODULE I - Understanding your ‘ideal client persona’
Discover how your ideal client likes to be communicated with, so you can build a marketing strategy rooted in insight rather than assumptions
MODULE II - Refining your brand’s elevator pitch
Develop a series of pitches that illustrate your experience and unique approach that can be used in media pitching, marketing materials, social media and more
MODULE III - Media Training 101
You may not have the luxury of a career spent working with editors daily. We do. Learn how to showcase your work confidently to editors and lay the foundation for positive, long-term relationships
MODULE IV - Developing stronger relationships with editors
Understand how to approach editors - from wedding to lifestyle and mainstream business media - and what will get them interested in your story. Did we mention you’ll get real life pitch examples?
MODULE V - Social Media: A Balanced Perspective
Embrace a mindset shift from being ‘on’ social media to being apart of social media - including new promising platforms
MODULE VI - Reconstructing your content marketing strategy
We’ll develop months worth of effective video, photo and written content. You’ll spark meaningful connection with your target audience.
MODULE VII - Smart market positioning
Discover new ways to elevate your current service offerings and learn how to more effectively communicate your unique value to clients
MODULE VIII - Creative tactics for growing your network of like-minded creatives
Nurture (and grow) the company you keep with fresh ways to approach partnerships with intention and grace.
MODULE IX - All the Data: A starter guide to SEO and using data for smart business decisions
Leverage data and insights to inform your PR & marketing long-term